Nonprofit
A Monthly Newsletter by Email With a WhatsApp Nudge
Communications team at a community nonprofitEmail, WhatsApp
The Challenge
Supporters signed up with an email, but few opened the newsletter. Most of them read WhatsApp every day.
What They Did
- 01
Design Once
The team builds the newsletter in the visual editor, with Lora helping on the copy.
- 02
Send by Email
It goes to every supporter on the list, with bounces set aside automatically.
- 03
Nudge on WhatsApp
A short WhatsApp message with the key story goes to supporters who share their number.
The Result
- Supporters hear the news on the channel they read.
- Opens and clicks show which stories people care about.
- One tool and one balance for both channels.
